Hi everyone,

This is my first blog post so I thought I’d tell you a little bit about myself, why I’ve started this baking blog, what I hope to achieve and hopefully this will be a fun journey (although a bit experimental on my part) for all those that decide to follow!A little bit about me – I’m Naomi Longworth, an energetic and enthusiastic PR professional. Lover of all things cake and discovering the gems/hidey holes of London. I love seeking out new (independent) cafes and trying out different cakes and drinking coffee.  Since moving to London (over three and a half years ago), I’ve had more time to experiment with baking and improve my skills.  My flatmates, friends and colleagues have been expert tasters ‘n’ testers over the years and given me the confidence to try new recipes.  What with all this tasting of cakes, to ensure I don’t turn into the size of a giant cupcake, I keep fit by playing hockey, jogging and am even trying a street dance class at the moment.

Enough of me – on to why I wanted to start the Cake takes the biscuit blog. Well, there’s been an explosion of interest in cupcakes over the last couple of years (in part due to places like Magnolia Bakery featured in Sex and the City) and a revival of people starting cake baking in the recession (see this Daily Telegraph article on research which suggests a third of people under 25 are regular cake bakers and see it as a ‘sexy activity’). Having started a collection of recipe books, it struck me that there are tons of cake and cupcakes recipes out there, but not all of them give the desired results and they certainly don’t turn out looking like cake beauties.

 So I decided it might be handy to chart my journey as experimenting cake cooker and reviewer of recipes – which ones are good and achieve those perfect cakes every time, which ones are yummy but need a little bit of tweaking and which ones should be avoided at all costs. Thrown in for a bit of variation will be reviews of dessert recipes, cafes and recipes books (once I’ve tested enough of the recipes in them!). Here’s a preview of one of the cupcakes I made last week. Coming soon will be a review of the Hummingbird Bakery’s vanilla cupcakes and further down the line will be a chocolate brownie bake off with my mate.

I’d encourage you to make comments, give your constructive differences of opinions or agreements and suggestions on links/articles/recipes/posts you think I might be interested in.

Like I say, this blog writing malarkey is a bit of an experiment and no doubt the content will evolve as I discover and learn new things – both about cake baking and blogging. Do bear with me but hopefully I can bring a little bit of humour and clarity to the cake baking/consuming world!



  1. Good luck with your new blog. It sounds totally delicious!

  2. Hi Naomi

    Good luck with your new blog. Just a word of advice – all the best foodie blogs have great photos, so keep clicking. In some ways that’s one of the toughest things about being a food blogger.

    BTW, you can join the food bloggers’ association UKFBA. It’s free to join and you’ll meet like-minded, helpful people on there.



  3. Laurenne says:

    This is a wonderful blog! I cannot wait for the next post so hurry up!

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